The impacts of exhibitions on customer buying decision-making ------ A Dissertation

The effects of presentations on client purchasing dynamic - A contextual analysis of International Auto-expo - Dissertation Example This gives an expansive extent of the real idea and its related and corresponding thoughts. The examination is then supplemented by a field work which interviews customers who made buys that can be followed to the Beijing International Automotive Exhibition just as exhibitors and different specialists in the business. This comes full circle in various discoveries that are investigated and broke down. It is distinguished that shoppers who cause buys in the worldwide car presentations to have a place with a little gathering of special elites. These are individuals who take their choices dependent on gaudiness which centers around extravagance and nation of roots. Premises in the car expos in China are best introduced in a half and half configuration and framework. Additionally, the collectivist and socio social frameworks and structures of China despite everything have a significant impact in customer purchasing choices in these fairs. It is suggested that the data and introduction in Chinese global car reasonable must be viewed. Additionally, the mechanical contributions and the development on offer must be displayed in the presentations. At long last, there must be a solid and fitting advanced framework and structure to accumulate data for follow up as the market is little and specific. List of chapters CHAPTER 1: INTRODUCTION 1.1 Background 1.2 Research Problem 1.3 Research Questions 1.4 Research Aim 1.5 Objectives 1.6 Motivation for Research 1.7 Research Approach 1.8 Project Outline CHAPTER 2: LITERATURE REVIEW 2.1 The Exhibition Industry 2.2 Motives, Targets and Standards in International Auto Exhibitions 2.3 Consumer Decision-production and the Exhibition Industry 2.4 The Automobile Industry: Analysis of Foreign and Local Brands in Automotive Exhibitions 2.5 Consumer Psychology in the Automobile Industry 2.6 Decision Making Triggers in the Automobile Industry 2.7 Event Management in International Auto Shows 2.8 Marketing Techniques in International Automobi le Exhibitions 2.9 Impact of International Automotive Fairs on the Social and Economic Activities of Consumers 2.10 Cultural Trends among Chinese Consumer Psychology 2.11 Gaps in Research 2.12 Conclusion CHAPTER 3: RESEARCH METHODOLOGY 3.1 Research Approach 3.2 Sampling 3.3 Data Collection 3.4 Data Analysis 3.5 Data Interpretation 3.6 Ethical Matters CHAPTER 4: RESULTS 4.1 Interview with Experts 4.2 Survey Results of Interviews with Industry Players/Exhibitors 4.3 Consumer Impact Analysis 4.4 Conclusion CHAPTER 5: DISCUSSIONS 5.1 Expert View of the BIAE 5.2 Exhibitor Offerings, Motives and Targets 5.3 Impacts of BIAE on Consumers' Buying Habit and Decision Making 5.4 Conclusion CHAPTER 6: CONCLUSIONS and RECOMMENDATIONS 6.1 Patterns in Consumer Decision in the Chinese Automotive Industry 6.2 Core Enhancers of Consumer Purchasing Decisions in the BIAE 6.3 Consumer Buying Habits among Chinese Consumers in the BIAE 6.4 Recommendations for Enhancing Optimal Practices in International Au tomotive Exhibitions REFERENCES APPENDICES Appendix 1: Interview Questions with Marketer/Organizer of Expo Appendix 2: Marketer Questionnaire Appendix 3: Survey on Automobile Consumers and Attendants of International Automobile Exhibitions CHAPTER 1: INTRODUCTION This part of the exposition will examine the essential components and structure of the task. It will initiate by looking at the foundation of the fundamental factors to be talked about in the real research. This will come full circle with the recognizable proof of